Business

How Digital Marketing is Different Than SEO

By Victorino Lewis

Posted on April 17, 2020

Some people are misleading the other people that SEO (Search Engine Optimization) and digital marketing are synonyms of each other. It is not reality because SEO (Search Engine Optimization) and digital marketing are not synonyms of each other. Its reason is that they are not the same although there are some similarities between them. Anyhow, SEO and digital marketing are known as two powerful tactics of digital marketing. If you want to know digital marketing and SEO effectively, you should understand the difference between them. Here, we will discuss how digital marketing is different than SEO.

What is SEO?

SEO is known as a subset of digital marketing. SEO is a set of tools and practices that help us to get a higher ranking in the search results. As we know that Google is the major and free source of driving traffic to your website, therefore, it is the free source of increasing the number of organic visits. By following the best SEO strategy, you can easily enhance the ranking and visibility of your website on specific keywords and phrases. To optimize the SEO of your website, you should focus on the on-page and off-page SEO of the website. The best way to get a higher rank in the search engines is to create unique, original and relevant content. This content should be written by focusing on the targeted keywords. The SEO strategy of a website is divided into two categories. First is known as on-page SEO. Second is known as off-page SEO.

On-Page SEO:

To optimize the on-page SEO of a website, you should focus on some essential aspects. First, you should create quality and genuine content. Secondly, you should focus on the internal link-building strategy. It means that after creating a specific post, you should try to adjust the links of other posts of your website in this post. Thirdly, you should optimize the title and meta description of your web page. Fourthly, you should also try to optimize the structure of the URL of your web page. You should also try to index your pages in Google.

Off-Page SEO:

After optimizing the on-page SEO, you should also try to optimize the off-page SEO of your website. Its reason is that along with on-page SEO, off-page SEO also plays a vital role in enhancing the ranking of your website. After publishing the post on your website, you should try to share this post on social media sites. These social media signals increase the authenticity of the web post. You should also try to create backlinks for your web page. For this reason, you can create dofollow as well as nofollow backlinks. While creating backlinks for your web page, you should try to get backlinks from the relevant websites only.

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What is Digital Marketing ?

The marketing of your business website or any other website by using digital tools is known as digital marketing. It means that with the help of digital marketing, you can communicate with your customers via digital tools. To understand the real value of digital marketing, we should try to understand the difference between traditional tools and digital tools. In the traditional marketing tools, there come newspapers, radio and TV etc. On the other hand, in the digital tools, there come SEM, SEO, content marketing and email marketing etc. Nowadays, digital marketing has become the most successful means to advertise your products and services. Anyhow, some people are just focusing on the specific components of digital marketing like SEO and SEM etc.

How Digital Marketing is Different from SEO ?

As we have discussed earlier that SEO is a subset of digital marketing. In other words, we can say that SEO is a component of digital marketing. If we are focusing on digital marketing, we have to focus on SEO. The main difference between these two marketing strategies is explained below by a dissertation writing service;

SEO Is A Tool Of Digital Marketing:

The first major difference between SEO and digital marketing is that digital marketing has lots of tools and SEO is the most important tool of digital marketing. If you want to do digital marketing of your website, first of all, you will have to do SEO of your website. Its reason is that after doing SEO of your website, you will get a foundation for other digital marketing strategies.

SEO is a free tool to drive traffic and digital marketing is a paid tool to drive traffic

SEO and digital marketing both are two essential tools to drive millions of visitors to your website. If you are focusing on the SEO of a website, you don’t need to pay money to anyone to drive traffic to your website. Its reason is that by doing proper SEO of your website, you can easily increase the ranking of your website. On the other hand, if you want to drive traffic to your website via digital marketing, you will have to pay for PPC advertising and some other advertising techniques. It means that you can buy visitors based on the budget of your company.

Difference Between The Cost Of SEO And Digital Marketing:

Some people don’t have enough time to do SEO of their business websites. For this reason, they have to hire SEO specialists. After hiring the SEO specialists, they have to pay every month. When these SEO specialists do SEO of your business website, the ranking of your website will be increased gradually. Once you have got the first position, you will easily drive millions of visitors to your website without paying any penny to the search engines. On the other hand, if you want to drive traffic to your website via digital marketing, you will have to pay for it. It means that by paying to Google and Facebook, your website will appear at the top of search results. As you stop advertising, your website will disappear from Google’s search results. Therefore, we can say that digital marketing is not a permanent solution for driving traffic to your website.