Social media is a highly powerful platform. Why? Due to its high brand exposure, great return on investment, constantly increasing customer pool, and infinite possibilities of services. Currently, more than 3 billion people are surfing the various social media platforms, browsing through the content, looking at the products and catalogue of their favourite brands, and using social media for influencer marketing.
With this said, social media has a promising future in online marketing arenas. Coincidingly, it can have a highly positive effect on your business as well. All you have to do is provide the right opportunity for the public to find you on social media, thattoo for good reasons.
But, why is social media marketing so popular these days?
Because, unlike traditional marketing, which restricts to a particular geographical location, with social media marketing services, you can reach you can invite customers from all around the world, to witness your brand revolution. You can reach your target audience, stay engaged with them, and respond to their queries quickly.
Why Is Social Media Important for Businesses?
71% of the customers who have had a positive experience with a brand online are likely to recommend it to others.
Social media is no longer just a medium for people to connect, it has transformed the business landscape as well. Brands who need to stay competitive in the market are using social media platforms, to earn that leverage. Social media marketing is a must inclusion in the digital marketing strategies of every company.
If you own a business, you need to give it a touch of the incredible power of social media. Moreover, you need to ask yourself questions before devising any social media marketing strategy.
- What channels are my customers using the most?
- How will I target my audience on those specific channels?
- What is my objective and ROI for every marketing strategy?
- Should I opt for an in-house social media marketing team or hire amongst the external social media marketing companies?
- How should I track my progress on various social media channels?
This way, you will be able to regulate every stage of social media marketing and work on the most powerful social media channels to reach out to your audience.
On a brief note, social media can help businesses in three key ways.
Brand building: One of the notable advantages of opting for social media channels is to boost your brand’s visibility among potential customers. If your brand is genuine with its content and services, it will embark on a chain reaction, wherein a customer is going to recommend your brand to the others. It significantly improves your brand recognition on social media.
User engagement: An average human spends 2-3 hours a day on social media. Furthermore, 63% of customers follow business pages to learn about sales, discounts, or browse meaningful content. Consistent social media strategies boost user engagement across various channels.
Constant connection with customers: Customers, today, need prompt answers. 80% of customers expect brands to respond within 24 hours, failing to which, customers stop associating with it. Social media helps in connecting with the customers in real-time, answer their queries, reply to their comments, and provide a solution in case of a negative experience.
Ways Social Media Impacts Any Business
Social media offers an amazing opportunity for your audience to connect with you. Through social media, brands can even monitor their competitor’s social media pages, study their content, and user engagement ratio.
Let’s look at the promising ways in which social media helps a brand.
1. Improves website traffic
People are spending a considerable amount of time on social media channels.
According to Statista, 60% of users are constantly connected to social media.
Social media, when practiced correctly, can drive traffic to your website. It is a perfect medium to connect with customers and guide them towards your website.
Social media is open to various formats, including content, videos, podcasts, images, and so much more. All of these, in a perfect social media marketing mix, can draw more audience to your website. With so many platforms serving at a point of contact with your customers, posting channel-friendly content will allow your brand to reach multiple users at the same time.
2. Improve Search Engine Optimization
On social media, everything is related to one another and has direct implications too. Therefore, social media is connected with search engine optimization and vice versa. While Google might not crawl through your content and images on the various platforms, it does consider social signals when ranking a page.
Social media can help in enhancing the presence of web pages.
Social media properties can dominate SERPs for brand names. This means that it does have the capability to power your social pages’ rank in the top 10 results of Google. Social media, therefore, acts as a doorway to let customers look for you on Google and be a part of the brand.
All you have to do is hire social media marketing consultants who refresh your pages every day, to create a stronger web presence.
In the long run, it can help in increasing conversion rates and connecting with more people via social media search.
3. Building brand loyalty
Every brand has some loyal customers. And all marketers agree that keeping an existing customer connected is more cost-effective than finding new customers.
As a brand, you have a 70% higher chance of selling services and products to existing customers than to new ones.
Building brand loyalty takes time, but it fosters a trustworthy relationship between customers and the brand. Loyal customers always have a positive outlook for a brand.
But, how can you build a loyal customer base?
By having a solid social media strategy in place, sharing content that adds value to the life of the customers, being consistent in your approach, and providing them with better services than the new customers.
4. Improves your sales quotient
Social media is a great way to improve the conversion ratio of your brand. The way you interact with your customers says a lot about your brand. Effective social media marketing strategies has a 100% higher lead-to-close rate than inbound marketing.
This makes social media marketing, a critical component for all the big and small businesses who are trying to increase their sales and revenue generation market.
Having a proactive social media marketing strategy will strengthen your approach towards targeting the customers. Using social media, you can inform your customers about your products. Many brands have already integrated the Buy Now button to their social handles to make their pages more interactive and boost up the sales as well.
5. Satisfy your customers
Getting customers to your brand is hard. And gaining a new one is harder. But you can always retain your old customers with satisfactory services.
Through social media, you can monitor your customers, ask them what they want, offer solutions to their problems, and engaging in brand-specific services as well.
Before you start acquiring any new customers, retaining the old ones is important. Therefore, you need to step up your customer service tactics game, to make it more personalized and effective.
Social media is a kind of customer service medium only.
You can connect with your customers in real-time, approach them with exciting products, discounts, and coupons, resolve all their problems, etc. No matter if you are sitting a thousand miles away from a customer, you can still connect with them, using social media.
Did you know, 42% of a customer complaining about a specific brand’s product expects a response in 60 minutes?
Regardless of the social media platform that you use, the prime motto is to connect with every one of your customers and build a powerful relationship with them. In the long run, these customers will help in increasing brand awareness and loyalty, just like word of mouth marketing.
Almost 90% of marketers believe that social media has a huge impact on any brand. They also say that the positive effects of social media marketing surpass any marketing tactic and if properly practiced, can be a phenomenal marketing opportunity of brands.
So, what are you waiting for!
Engage in effective social media marketing tactics today.