In the present-day world of digital transformation, Digital marketing campaigns are imperative to any business vertical besides promotional events and big-budget media coverage. With a constant spike in trending marketing strategies, topnotch industry players are in a rapid rat race to emulate what fascinates them the most. And with this fast-paced marketing business, blooms up a close industrial competition. A competitor can easily get knocked down if he fails to match up to the desired marketing strategy that the world looks for. While marketers are caught up in a vicious planning for their digital ad campaign, the quest for something innovative and motivating persists in each of the campaigning ideas.
For every marketer, endless questions and doubts arise while he plans for a fruitful digital campaign. Whom to feature, how to execute, and what tagline to be given are some of the most common ones amongst them that make multiple rounds around your heads. And that’s where you end up getting confused. But whatever the confusion might be, there’s one thing that is never going to skip from your focus. Guess what? It’s the search, the search for a marketing plan that would remain etched in the hearts of the public for long. After all, it’s the people or the customers who let you grow and flourish in the first place.
And with this, you need to go for out of the box ideas to ace the marketing business. So, here’s a list of 5 best digital campaigns that might guide you in the best possible way and keep you ahead in the race.
Old Spice | The Man Your Man Could Smell Like
If you go back to watch this video, you will get the same old positive and enchanting vibe as you experienced during its launch. This digital marketing campaign is so far the most hilarious and influential one in the eyes of the public. The original video has already garnered a lot of appreciation along with 52 million views on YouTube, which is indeed a valuable possession for any digital campaign. Besides, its social media coverage, additional commercials, and the ‘ Make a Smellmitment ‘ tagline further shape the brand into a well-integrated digital portfolio. Furthermore, Old Spice created a ‘Choose Your Own Adventure Game’ on Instagram to leverage its digital presence as a part of the marketing campaign. The brand has always outperformed in its marketing activities by creating bigger and out of the box.
The campaign, bearing a catchy title, is targeted towards a broader and outdated audience for whom branding appeal means a lot. Addressing the viewers in a confident tone along with rapid-fire monologues benefit the products to get an extensive exposure. And most importantly, the campaign features a surprise ending that keeps the viewers hooked all the time with a constant urge to look at what’s more in stock for them.
Old Spice, being a consistently high performer across social media, has made people turn head over heels with its ‘The Man Your Man Could Smell Like’ commercial, which is a curated product of entertainment, engagement, and spice.
Takeaway – This digital marketing campaign offered by Old Spice helps you learn so many things in terms of marketing strategy. It tells you how to make your digital content more engaging and captivating. Honest storytelling with a strong punchline is what Old Spice strives to reinstall through its campaign. And if you are one of those marketers who is keen to give that hint of fun element to your campaign, this is something you must never miss.
Always | Like a Girl
In a world of men-women disparity where men top the race, a digital marketing campaign focusing on women’s confidence stands out. Always aims at teaching women the same through its digital presence. It throws light on the plummet of confidence among young girls during puberty and claims to change the regular norm. Through a partnership with TED, it further goes on to enhance the outreach of its digital advertising campaign and educate the masses. Under this concept, women, being an integral part of the society, are valued and taught to value themselves too. Always being a representation of brave girls, who indeed are crucial all the time, makes them realize that puberty is something that should be welcomed with grace. The ‘Like a Girl’ campaign also envisages to let women get rid of faltering confidence and embrace their biological cycles with pride and self-esteem.
The unique technique of empowering girls through puberty and reproductive education has always grabbed eyeballs. Being centered around product performance, the strategy of this brand’s marketing team was to build a vibrant and meaningful understanding of the confidence that would resonate with the next generation of customers. Supporting girls through their transition from puberty to womanhood has been the brand’s legacy. And through this campaign, it validated the continuity of its legacy and attempted to carry it farther and beyond.
As a whole, this marketing campaign is a complete baggage of information, awareness, and a strong narrative that is designed to promote women’s education, empowerment, and elimination of inhibitions.
Takeaway – Through this digital content, you get to learn how to bring about a change in the society with the help of a powerful digital campaigning. It lets you address a real-world problem in a unique, yet easy way. Besides, it helps you in incorporating authentic, thought-provoking, motivational, and potentially world-changing elements in your digital marketing campaigns.
Doritos | Super Bowl Contest
Doritos have plunged into an arena of innovative digital marketing campaigns over the years. Their strategic brand marketing involves the Super bowl campaigns, which is an amalgam of simplicity as well as innovation. While leading players rely on celebrity stars to nail their commercials, the campaigning of Doritos has always been eccentric to its audience itself. By asking users to submit their interpretation of what Doritos means to them, the brand could see through the eyes of the customers and get a clear vision of their unique thoughts and needs. The idea of seeking the submission of the fans’ original videos against winning a Super Bowl slot, turned out to be a one-on-one hit in the marketing business. And such an impeccable strategy has helped to boost a huge engagement.
Doritos marketing campaign is a huge success only because of the input from regular people who happen to be their customers. And there’s no better idea to up the marketing quotient than seeking consumer feedback in the form of advertisement.
Thus, the campaign is an intelligent move towards cementing a strong customer base with a brief understanding of their points of view, experiences, and expectations to meet brand goals and accomplishments.
Takeaway – From Doristos’s marketing campaign, you get to learn how to figure out your target customer base meticulously as well as build up a strong idea about their insights. Moreover, this type of user-generated campaign helps to build a positive buzz surrounding your brand before and after big events, which in turn helps leverage growth. Besides, connecting with the audience, making them happy with rewards and recognition, and at the same time being grounded, is what you take away from Doritos’s digital marketing campaign.
Burger king | Stay Home of The Whopper
While most of the digital marketing campaigns clamor for business promotions and outreach, the Burger King comes out to spread awareness amidst the coronavirus outbreak. Its Stay Home of The Whopper is typically a stay home ad campaign that focuses on the importance of staying indoors to prevent the spread of the contagious virus. The brand took the opportunity of addressing real-world issues through mass campaigning. Since digital marketing campaigns are aimed at the audience, it is the best platform to bring people’s matters of concern to the forefront. And burger King is prompt in realizing this fact and has been actively taking part in providing the best awareness program through its digital business. The hard-hitting content and positive vibe serves to be the USP of its branding.
Simultaneously, Burger King also highlights its support to healthcare professionals who are continuously fighting with the deadly virus while staying in the frontline of the threat. The ad campaign promotes the brand’s readiness to help its customers with food delivered at their doorsteps instead of them venturing outside. Thus, it seeks to save the community through its innovative campaigning skill.
So, with this, the objective of Burger King’s marketing strategy becomes quite clear, which essentially is to extend its possible support to people while giving out quality messages relevant to the present crisis period.
Takeaway – The Burger King marketing campaign helps you to introduce content-driven online marketing campaign ideas while engaging a large number of people at the same time. You get to learn how a short ad campaign can gel up with a greater audience and impact the branding. Strategic planning and greater outreach with minimalistic gaudiness is the biggest takeaway from this concept.
Apple | Creativity Goes On
Apple, being one of the leading conglomerates, raises the bar in a business marketing campaign through its strong digital presence. It invokes the concept of seamless digital connectivity while staying at home. It is also a Stay Home campaign with a firm visionary of avoiding outdoors amidst the Covid-19 pandemic. Apple’s digital marketing campaign popularized the idea that you can get full freedom of digital access to continue pursuing your creativity even when you are inside the four walls. Through engaging animations and funny characters, this campaign cheers up the audience with extra doses of fun and frolic while delivering a strong message at the same time. And the best part is, this campaign is a creative style of motivating people to enhance their creativity without any hindrance.
Throughout the advertisement content, special attention is given on various products of the brand that include, Macbooks, Ipads, and more with a constant encouragement of keeping one’s creativity alive. Thus such a potential marketing campaign acts as a gateway in boosting people’s positive energy and utilizing the same in creative skills during the tedious lockdown. It indeed is a one-stop refreshment tool to drive away all negative vibes and boredom and channel one’s inner creativity to the fullest.
From a quality marketing perspective, it’s a significant take on the mental health issue, which is unique to this brand, and no other competitors have focussed on this issue as intriguingly as Apple did. Amidst the frustrating COVID lockdown, keeping engrossed in creativity without being doomed with depression, anxiety and stress is what the present generation has to be made aware of. And this brand has lived up to the expectations in spreading it across in the right proportion.
Takeaway – The campaign has a unique style and approach that is overwhelming and strikes a chord with the audience. It teaches you to add drama to your digital campaign that drives positive engagement. Providing a social message in a motivating yet engrossing manner is what you earn from this campaign. And it’s truly priceless. Besides, you also get to learn proper scripting, appropriate timing, and pacing as well as wisely fitting your message in compliance to the pace.
FINAL THOUGHTS: The above online marketing campaign ideas are designed to help you out with incorporating strong marketing skills and tactics in your digital campaigns. Finding new ways and possibilities for effective campaigning strategies have always been the favorite place for market explorers. And being a marketer, the onus is on you to adopt the best lessons, distinguish yourself and create the best digital advertising campaign that would help boost your marketing sphere and establish a strong customer base.