Pop-ups are a staple of online marketing and for a good reason. They draw the eyes to what’s most important; they’re versatile and increase conversions.
Using pop-ups in 2023 will be essential to any successful eCommerce business. Keep reading to learn about what are pop-ups good for and if you should use them on your website in 2023
What Is A Pop-Up?
A pop-up is an element on a web page that displays content that isn’t the page’s main focus. They usually appear when a user interacts with the page in some way. This can be by clicking on something, scrolling to another section, or visiting another site.
Pop-ups are usually interesting and engaging to entice visitors to stay on the site and return again. They are typically used for advertising or offers, though there are plenty of other purposes for them these days as well. Below there’re five main reasons to use website pop-ups for your business.
5 Good Reasons To Use Pop-Ups In 2023
The major benefit of using a pop-up is that it makes your main content stand out. When someone comes to your site looking for information or another program, chances are they won’t be able to find it in the first place without a pop-up giving them some reason to stay on the page.
A pop-up can be a great way to get attention and “grab” the user’s eyes on your page in order to catch their attention. This can be a benefit for sites with a lot of competition. Getting ahead of the competition and beating their marketing strategy is vital nowadays in order to succeed, and using pop-ups can help you with that.
Unlike typical social media ads, pop-ups appear right in front of people instead of them having to find and click on them, so they actually have full control over whether they see them or not.
The key here is finding where and when to place the pop-up so that it does not distract the user from their original task. Generally, pop-ups are used for sites with lead generation forms, but they can also be used for eCommerce sites with plenty of traffic without the need for conversion forms. In addition, pop-ups create a sense of urgency that makes users act quickly.
They Draw The Eyes To What’s Most Important
Pop-ups can draw the eyes to what is important or what you want to make a standout. Use this to your advantage by placing a pop-up on a web page after some time without interaction or on a very important information piece.
You can also create pop-ups with calls to action that will lead the users to the next steps they need to take. This could be placing an order, signing up for a newsletter, adding an item to their cart, etc.
Everything about a pop-up is customizable and adjustable. You can decide the color, its size, the text, where it appears on the page, how long it stays there, etc. This allows you to create unique pop-ups that align with your brand and company.
In order to create a convertible pop-up, you will have to do some research on what your audience wants and likes. If you don’t know who your target customers are, take some time to figure this out. Having an idea of what they like and want will help you succeed in using the right words in your pop-ups.
They Keep The Site Clean
When you have a website with a clean design, more people will want to be your customer. People have a tendency to make their websites look pretty and orderly because they don’t want them to appear messy to other people.
This, of course, is good for you because a clean and well-designed site means that more people will visit it, which in turn is good for business. However, one thing that will make visitors want to visit your site, even more, is if you use as many features as possible and make sure it’s easy on the eyes. This is where pop-ups come in handy.
They Increase Conversions
According to a study done, the majority of people (around 80%) will use pop-ups out of curiosity. That’s why it’s vital that you know who your target audience is and what they want out of your product or service. With this knowledge, you can help them get what they want while increasing your site conversions.
The platform pages that measure both visits and page views tell us that people will use pop-ups depending on how many times they see them. Pop-ups are great tools because they increase brand awareness among those who aren’t yet ready to buy or register for free content, so their first move is to click through to see if it’s worth it.
The Bottom Line
Many pop-ups are annoying and deter users from engaging with your website. Therefore, it is important to know when to use them and when not to use them. For example, if you have an eCommerce website, it might be wise not to use pop-ups for marketing purposes because customers find this very annoying.
On the other hand, if you have a blog or articles that are well-written and attract a lot of traffic, then pop-ups could work well for you in order to get more people on your email list or encourage more comments on your articles. Anyway, pop-ups play a huge role in marketing and catching customers’ attention