Successful businesses and strong branding models go hand in hand. A well-known and beloved brand is one of the most valuable assets your company owns. However, building and increasing your business’s brand awareness is not an easy task. It requires acquiring the audience’s attention to the extent to which they are aware of your brand and have feelings and emotions about it.
Increasing brand awareness directly affects your customer’s trust and attention, the market prices on your products or services, and your company’s social impact.
So, if you want to pivot your existing brand, here is what you need to know about increasing a solid brand identity for your business.
Social Media Branding
Social media truly is a fantastic place to increase brand awareness. From fine-tuning your profile, and being personal and friendly to experimenting with content and telling a story – expanding your brand on platforms like Instagram, Facebook, or TikTok gives your business endless opportunities. To learn more visit this interesting guide by Cell Phone Deal.
However, being active on social media is not enough because gaining followers and an audience has become increasingly complex and competitive. To achieve pure organic growth for your business, for example, on your Instagram account, you need to use AI-targeted Instagram promotion. Finding followers that are most likely to engage with your brand will help you build a community that will engage with your product or service for years to come.
Branded Corporate Gifts
Giving branded promotional gifts is another way to increase brand awareness since it gets your name out there. It is associated with goodwill, and it can help you develop a positive perception of your business. By distributing gifts with your company’s name or logo, you boost attention and curiosity among your targeted audience. And regardless of whether you want to thank old clients or welcome new ones to your company, this is a great way to promote your business.
And if you do not know how to find the most suitable corporate gift to send out, there are numerous brilliant corporate gift ideas online that can inspire you and make your corporate gifting unique, just like your brand. Just keep in mind that to find the ideal gift, you need to set a budget, stay relevant to the occasion and consider your client’s taste.
Do Your SEO Right
Most consumers do not look past the first page of search results on Google and Bing, and most of them do not look past the first few results on the page. For this reason, search engine optimization (SEO) is vital to a brand’s exposure online. As a result, you need to research SEO strategies related to your niche, products, or services to help you increase brand awareness.
Doing this research will set you apart from your competition and make you a leader in your industry. Once you find the words that rank the highest, you should use them to build your content around them. More importantly, make sure you place the keywords in your post’s headline, body, and image titles, because the more mentions there are in a post, the easier it is for search engines to find it.
Work With Influencers
Another great way to boost awareness around your business is by using influencer marketing and leveraging influencers’ power over their followers. For example, you can choose to work with a big group of nano- or micro-influencers to spread the word about your products to many different groups of people.
Another tactic is to host giveaways and contests with influencers to build a buzz around your brand. To make the most out of it, have influencers enlist contest rules such as following your brand’s account. Or you can even partner with an influencer to take over your Instagram Story for a day and simultaneously promote the takeover on their page. That is a perfect opportunity for your brand and the collaborating influencer to get exposure to two different audiences. Ultimately, to increase brand awareness in the long term, you can even launch a brand ambassador program.
Use the Power of Content Marketing to Your Advantage
Creating an authentic narrative is a great way to humanize your brand – make it more understandable, likable, and give it more depth. That is why content marketing through storytelling is such a powerful marketing tool, regardless of what you sell.
One way is by telling your company’s story online. Providing people with information on how your brand started, what you believe in, your brand values, and successes will help give your brand personality and, as a result, an emotional connection with your customers.
Another way is to familiarize potential customers by using the same visual elements (color palette, border style, font, or pattern) in your social media posts. Keep in mind that your storytelling can be about anything, but it has to be true and authentic.
Increased brand awareness builds trust amongst the target audience. This way, people are more likely to recommend your business to friends and family, which is the best kind of marketing. Moreover, consumer trust also decreases the chances of your current customers looking for other competitive brands, securing brand loyalty, as a result. For this reason, be where your audience is, create content that they want to engage with, and consider what purpose your brand has when making content, strategies, and campaigns.