For those with an entrepreneurial spirit and a desire to escape the 9-to-5 cubicle life, freelancing is a hugely popular career choice. Freelancing can be liberating with its many perks, such as being your own boss, flexible work hours, and creative freedom. While a freelancing career can be rewarding in many ways, it’s also a very challenging route to take. However, with careful planning, hard work, and dedication, you can make freelancing work wonders for your career. Here is a list of 5 freelancing tips to keep in mind while getting started:
When you begin your career as a freelancer, it means you are setting up your business. Any business is dynamic in nature, and especially for freelancers, this can be unpredictable. As a result, developing a strategy is crucial when starting out. Whether you are a freelance photographer or voiceover artist, you should always have a clear vision of your business. Reflect on the nature of your products or services and tackle questions such as – who is your target audience? What is your niche? How to reach potential clients?
Create a mission statement, research the market for competitors, and set short-term and long-term goals. For instance, focus on growing your email list, aim to increase your Instagram followers, or purchase a domain name and develop your website.
When establishing yourself as a successful freelancer, your personality and reputation will give you a competitive advantage. When you present yourself as a brand, it creates a positive and lasting impression on the audience. As a freelancer, your personality becomes a major factor in defining your brand. Investing in your talent, working on communication skills, and learning new skills will definitely help you grow.
A brand’s visual identity is also a powerful asset. Having a dedicated website for your business will enable you to showcase your talent and use the website as an e-commerce portal. Invest in your brand’s visual identity through developing an aesthetic website or an eye-catching logo design. To define your brand and bring out your personality, implement the use of graphics, color palettes, and illustration styles in your portfolio design. Showcasing your personality by sharing your story, ideas, and beliefs makes you relatable and highly approachable.
Networking is a vital aspect of freelancing, and it greatly determines your ability to have a long-lasting career. Make sure to connect with potential clients as well as anyone who might be interested in your work. Don’t be afraid to put yourself out there. Harness the power of social media to connect with people and grow your network. Platforms such as LinkedIn, Instagram, Twitter, and Facebook can be used to share ideas and offer products and services while connecting with fellow professionals and prospective clients. As you build and maintain your network, make sure to help out your connections, even if it means volunteering at times. Lending support and assistance will help you create a community and build healthy and meaningful business relationships.
Being a successful freelancer requires you to keep accurate and professional records of revenue, income, and expenses. Records are helpful for tax purposes, and they also help you keep the business on track. Handling finances as a freelancer can seem overwhelming, but thankfully apps like PayPal Business help you manage your invoices and receive secure payments while keeping a digital record of all your transactions.
Setting up a PayPal Business account is a great way to organize the financial aspect of your business. Aside from being one of the most popular payment methods around, PayPal is also widely used across different industries. Major retail companies like Adidas and Etsy accept PayPal, but also the likes of Caesars Sportsbook and BetMGM, which are some of the best PayPal betting sites out there. The app also helps you create a monthly budget, enabling you to set clear financial goals and have money set aside for fun and entertainment.
Finally, perseverance is the key to succeeding in any endeavor. As Steve Jobs aptly said:
“I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.”
Working as a freelancer can be daunting because of its volatile nature. You will have your fair share of ups and downs; however, creating the right environment for success, having a positive attitude, and sticking to your goals will drive your business. Make sure to stay motivated by cultivating healthy habits like eating well, exercising, and taking out time for friends and family. Reenergize yourself regularly and get back into the game with a fresh mindset. Stay inspired by reading about the struggles and success stories of entrepreneurs who are acing their game. Learning to inculcate the daily habits of effective entrepreneurs will help you climb the ladder of success.