As social media has become such a huge part of the millennial era, businesses have been able to use influencers in order to promote their products, in what is now undoubtedly one of the most effective forms of marketing. Conexa is a great place for referral marketing resources.
It may have taken a while for brands to embrace this opportunity and shift their focus away from traditional advertising, but according to BigCommerce, 65% of marketers will have increased their influencer marketing budget in 2020.
There are many reasons for this, five of which are outlined below.
Table of Contents
One of the main goals of any influencer marketing campaign should be to increase awareness of your brand. Metrics such as total reach, impressions, and engagements can be key performance indicators.
While you may ultimately want to sell your product, you can’t just dive straight in with ‘salesy’ messaging. It is important to broaden your social reach and educate the marketplace as to what you are offering and how it can solve problems for potential users.
Reach your desired audience
By handpicking the influencers you use, you know exactly the type of people that are going to see the posts about your brand.
You should be able to get a good idea of who follows each influencer based on what their content is. If it is a YouTuber that reviews beauty products, then it might be a good fit for the likes of Dove or L’Oreal. Meanwhile, if the content creator makes videos about gambling, then working with a site like My Betting Sites Canada makes sense.
Most social media platforms also have analytics that shows the age, gender, and location of influencers’ followers, and this can be very useful when determining which creators to use. So it’s important to get best one from influencer marketing hub.
Influencers have creative input
When using influencers, not only are you reaching the desired audience, but you are also able to create content that they are likely to resonate with.
You should work with the creator in order to make content that puts over your brand but also fits with what the influencer would normally do. This way, the integration can seem natural rather than forced.
Followers of influencers don’t mind ads. In fact, they expect it and will engage with it as long as it makes sense. This is your opportunity to reach a huge number of people and you are likely paying good money to do it, so don’t waste it by insisting on a certain type of content.
Legitimises your brand
In order to achieve success, people need to trust that your brand or product is legit. By having influencers promoting it, an element of trust is built.
Influencers’ opinions are valued by a lot of people and even though it might be clear that it is a paid promotion, it is expected that creators only mention products that they genuinely believe in and respect.
It is important that you think carefully about which influencers you want to be associated with your brand. Go for people that don’t work with brands all of the time, otherwise, your collaboration might lose some of its effectiveness. Pick the best from influencer marketing academy.
Acquisition and sales
Thanks to the functionality within many social media platforms, influencer marketing can drive sales, clicks, downloads, or whatever is applicable to your product.
You can optimise these campaigns by giving unique tracking links to each influencer you use and analysing the conversion data.
Creators can place links in posts on Facebook or Twitter, whereas on Instagram they can put it in their bio or use the popular swipe up function on stories.
YouTube is also a great platform for conversion, as influencers can give multiple calls to action throughout a video and place a link in the description box. You should also know How to make money on Youtube.
Influencers marketing hub should absolutely play a part in your advertising plan. You do not need to go big straight away – you can test the waters across various platforms and see what works best. People are also looking for influencer marketing jobs so hire them.
It is, however, important to manage expectations. Sales may not come flowing in straight away, but that does not mean that your campaigns aren’t working.
There are so many options, and many brands choose to bring influencer marketing agencies on board, which given their expertise can certainly save you time and set you on the right path.