Want to stand out in a crowded marketplace and increase market share in a noisy industry? You have to break away from the herd and stand out from the crowd. You can do that with the following effective yet underused and underrated marketing tactics.
1. Promo Market
Promotional marketing is a great way to market your audience loves and generate leads to meet KPIs.
90% of people can name the brands that give them promotional products. 90% will go out of their way to buy something to get a promotional product. 85% of recipients of a promotional item do business with the company.
2. Push Notifications
85% of adults in the US have a smartphone, and they take them everywhere. When they get an alert, they feel an intense drive to check it.
They may not click the notification every time. But they see it and scan it before dismissing it.
The open rate isn’t as high as email open rates, for which the benchmark is 20-30%, depending on industry and email marketing skills. But they’re 5-6X that of online ads at 3.4% for Apple and 4.6% for Android devices.
The highest open rates are seen in business/finance, education, entertainment, and limited-time deals.
People also get push notifications on their tablets, laptops, and desktop computers. So if they’ve opted in on multiple devices, they’ll see them even more, increasing brand awareness and familiarity/affinity you can convert into paying customers, affiliate dollars, or whatever, depending on your business model.
If your brand combines push notifications with irresistible notification headlines and relevant content at the other end of that click, then you have a magical marketing combination.
But beware: Notifications are opt-in marketing, meaning people can stop it at any time. If you set them to annoying frequencies, have headlines that don’t align with where the click goes (looking at your CNN.com), or don’t understand your audience, you won’t succeed with push.
3. Mobile App + Push Notifications
Take push notifications a step further by building a useful app that people wouldn’t mind using at least daily. You can boost engagement with the app by 88% with push notifications. Since apps are more interactive than a website, you can now keep them engaged for longer.
Convert that engagement to money via your revenue generation model.
4. Ultimate Guides
These are also called Definitive Guides and other grandiose, better-than-the-rest names. But at their core, they’re very long and well-written pieces of ungated website content. Think of it like a 10,000-word blog post that covers absolutely every angle possible on a topic.
Sounds over the top, right? But these outrageously long pieces of content serve several functions. They can
- Generate 2X the backlinks of a 1000 word blog post
- Rank more easily in Google since they’re so thorough.
- Boost other pages on your website through link equity
- Be turned into lead-generation pieces by offering a downloadable version in PDF
- Build trust and authority with potential customers
- Give you multiple opportunities for rich snippets and answers to common questions in Google search results
5. Data-Driven Content
Anyone can tell someone how to do something online, even if they have no idea what they’re talking about. And a lot of people do.
It’s easy to spout off opinions about best practices. But where’s your proof? Most people don’t want to take the time to find it, so they end up with shallow content.
Data-driven content is both underrated and undervalued as it builds trust quickly because your content isn’t about you or your opinions.
It makes you look smart because a smart person realizes they don’t know everything.
6. Website User Experience
Poorly designed navigation, page load errors, and a clumsily-created checkout system destroy the user experience.
A poor user experience is a bad first impression. And we all know about their importance.
You can’t afford to create a seamless user experience for your customers and visitors.
7. YouTube Channel
YouTube has billions of users and can generate a lot of leads. But a lot of people are afraid to delve into the world of video.
It does indeed take more time to create a quality video. But YouTube can also become a major traffic source for your website, keep subscribers engaged and help you reach new customers.
If you’re not using these underrated marketing tactics, ask yourself why? Then start incorporating them to get results.