As of 2021, there are almost 2 billion websites across the internet. Now, are they all in direct competition with each other or with you? No.
However, the sheer number of websites online makes it imperative that yours is top-notch.
For example, let’s say you run a floral design company. A quick google search of floral design yields hundreds of millions of results. And out of all those millions of websites, the goal is to get potential customers to come to yours.
How do you do this? Well, it all starts with customer experience. Your customers’ positive experience with your company or brand should start far before they ever interact with you personally.
To learn everything you need to know about creating an online experience that makes people want to return to your website, again and again, just keep reading!
1. Optimize Your Load Times
The speed at which your website loads is the first thing you should address when improving your website strategy. Having lightning-fast internet is now commonplace, meaning that if users have to wait more than a second or two for your site to load, they’re going to close out and look elsewhere.
For the best results, your website should load in 2 seconds or less. Any longer and you’ll see fewer page views, a loss in conversions, and a decrease in overall customer satisfaction.
Take advantage of the many free tools available across the internet to improve your load times. There are a number of website performance tests online that will not only test your website’s speed but will give you helpful tips to make it faster.
2. Ensure That Your Design is Mobile-Friendly
The capabilities of smartphones are astounding, and they get smarter all the time. Because of this, many people don’t even bother with a traditional computer anymore, they do the majority of their web browsing right from their phones.
With that in mind, the importance of having a mobile-friendly website cannot be overstated. The success of your brand depends on it!
Thankfully, many of the top website themes come with a mobile layout built-in. Even so, you should take a look at your website from your phone and ensure that everything looks correct and is easy to navigate. If you see any issues with the mobile version of your site, it’s time to make some adjustments.
3. Establish a Brand Voice
What makes your brand special? What do you want your customers to think when they think of you? Is there a theme that you can use to establish the personality of your brand?
When you’re crafting your digital marketing strategy, all of these questions need to be answered. This is because the best way to stand out from the crowd is to have a clear and strong brand voice.
If you feel a little lost in this respect, don’t be afraid to reach out to an enterprise platform for help. They’ll analyze your website and give you feedback on every facet of your website design and content, giving you the tools you need to create the ultimate online experience.
4. Improve Your Aesthetics
It’s not enough to have a strong brand voice if your design is lacking. Even if you have valuable content and genuinely care about users, an unattractive layout or color scheme will increase the chances of potential customers leaving your site.
Take a look at successful websites in your niche. What do their layouts and color schemes look like? There’s nothing wrong with drawing inspiration from your competitors, as long as you don’t copy them outright.
Your site should be unique to you, but there are a few rules of thumb to follow.
First, your contact information should be clearly visible in multiple places across your site. In addition, your logo should be easy on the eyes and appear on all pages.
Finally, when you’re choosing colors, your primary color should always be white. Having plenty of white space will make your site feel clean and pleasing to look at. Choose 2-3 other brand colors and make them part of your logo and site accents.
5. Simplify Navigation
When you’re planning your site navigation, keep the three clicks or less rule at the forefront of your mind. Someone brand new to you and your website should be able to find anything they want in three clicks or less.
If you’re unsure, reach out to a friend or family member for help! Be sure it’s someone unfamiliar with your website, then ask them to find a certain page or blog post. If they find it with ease, you’re on the right track.
Keep your navigation menu between three and six choices and dropdown options to a minimum. Even if you can technically find anything in three clicks or less, an overwhelming amount of options will make users more likely to leave your site and use another.
6. Provide Excellent Content
Last but not least, it’s essential that you provide your users with excellent content. Because even if they come to your website and are blown away by your design, they won’t stick around if your content is poor.
Go through your website with a fine-tooth comb and check for any spelling errors and other basic mistakes. You will instantly lose a great deal of credibility with your users if they spot such an error.
The content on your blog should be long-form, but easy to understand in a single reading. Keep your paragraphs small and break up text with pictures and other visual content.
Improve Customer Experience to Take Your Business to the Next Level
Providing your users with an excellent customer experience can be, and often is, the difference between them becoming a repeat client and them closing out of your website, never to return again.
Remember, fast loading speeds and a mobile-friendly design should be your first steps. Make your site a reflection of you and your brand but keep it simple, clean, and easy to use. Do that, and you’ll have a website that keeps customers coming back for more.
Interested in learning more about optimizing your business website? Take a look at our blog!