In today’s very competitive market, taking online payments seriously is an important business decision. Most businesses are heavily relying on their eCommerce websites to make the money which means that online payments can easily make or break your business.
Having one decent online payment is a must but having multiple payment gateways could give you an advantage above the rest of your competitors. There are plenty of online payment methods to consider, and as the digital era is increasing and improving, more are coming our way.
To make sure that you are providing your customers with the best payment methods, we have compiled a list with the top options available ensuring that your customers get a secure and hassle-free checkout experience.
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What are Online Payment Gateways?
But firstly, let’s talk about what goes on behind online payment gateways. They are what processes payment information for websites, and they provide two main benefits. The first benefit is that they are fast and easy, and this is extremely important since a complicated checkout system might lead to shopping card abandonment and loss in sales. Your payment gateway should make the checkout process as simple and as fast as possible to capture the sale rather than losing it.
A good payment method should also provide encryption to make your customer’s personal information as safe and secure as possible. Every online transaction that your customer makes requires trust – trust that you will keep his/her information safe from fraud and hackers. Your website cannot afford to be vulnerable as you will quickly lose your clients.
Online Payment Methods to Choose From
There are plenty of online payment methods on the market which offer easy and secure ways for your customer to pay you. Here we will be going through our top payment methods.
Amazon is undoubtedly one of the top sites across the web and most of your customers will have an existing account with Amazon. This means that adding Amazon Pay to your eCommerce website will make it easier for Amazon customer to shop through your site without having to key in the extra unnecessary payment details. This will reduce barriers thus making it easier to secure a sale.
Amazon Pay is also considered safe and secure to use while also working perfectly on mobile devices.
PayPal is one of the biggest and most familiar online payment methods. The site has over 254 million users and a lot of people are already acquainted with PayPal. For most people, having PayPal as one of your payment methods is like a make-or-break situation. The service boasts of having 17 million businesses that make use of their online payment and customers who use PayPal convert at 82% higher than other payment methods.
In fact, PayPal is used across all industries and sectors including retail, restaurants, travel, insurance, and there are even specific PayPal online casinos for online gambling.
The selling point is already in the name…Google. Now offering its own online payment, Google Pay’s popularity has quickly increased due to the brand being highly reputable. Millions of users already have their bank details saved on Google which makes it super easy for them to complete a purchase using Google Pay. The key here is for customers to perform a task, like online buying, with minimal effort.
Google Pay is convenient and safe to use, promising and intuitive process, both on desktop and on mobile.
Apple Pay is a no brainer for iOS users, and that’s more than 64% of people living in the U.S. Apple Pay provides quick payment with a touch identification on mobile. There’s nothing easier than that!
Apple Pay also prides itself in using tokenization to store credit information secure. This will keep private client information from hackers, making sure that financial date is safe.
Visa Checkout is perfect for Visa cardholders, making it easy for customers to fill out their payment information. There are over 2 million enrolled in this payment gateway and it is proven that it makes their checkout processes easier. Again, convenience while providing maximum safety, is key here.
When it comes to getting paid, you clearly have options. So, why not give the options to your customers too? Giving your customers various options will make their checkout processes swifter, in turn, trying to secure that sale as much as possible.