One of the essential elements of SEO is the eCommerce link building process. Links are the lifelines of a website. They considerably contribute to more than half of the effective SEO strategy.
The majority of eCommerce websites have difficulties in the link building process since it’s one of the uncontrollable factors. But there are so many ways on how to go around it. You have to be thorough with every step of the procedure.
The process of eCommerce link building is primarily about allowing other websites to link back to yours. These links are considered as votes for the websites, moving on trust, authority, and relevance.
Tips on building links
Link building requires consistency, discipline, creativity, and intention to work in eCommerce firms. You don’t have to purchase or pay an ad company to do that for you. Try to hire a reliable SEO agency to handle all SEO-related assignments so that you can concentrate on your job.
Create quality content
Maintaining quality is imperative in the eCommerce link building strategy. The content has to be thick and relevant to your primary marketing goals to be effective. It has to be link-appropriate and catchy. In content creation, remember to think like how your clients would perceive it, how bloggers will sell it, how social media users react to it, and anybody who may potentially read it. These are typical elements that must be integrated into the content so it can stick to the readers.
It is not easy to entice someone, especially known bloggers and digital media influencers, to link back to your web content. Unfortunately, not everyone sees it as beneficial to them. Thus, it is wise to reach out to them as guest bloggers. This process may seem more realistic. You start with writing content, putting in the links, and sending the content to a different blogger to upload it on their platform. This way, it provides them with free content while injecting valuable backlinks to the content simultaneously.
Backlinks may vary, whey they are created. Implementing an incentive program as part of the eCommerce link building strategy is an excellent idea to draw traffic back to your site. Influencers get paid or rewarded when they link back to your website.
Get in touch with influencers who have massive audiences and have an impact on your target market. Send them emails or direct messages to reach out to them. It is an excellent start to establish a future business relationship with them.
Allocate a blog area on the site
The blog section will let you publish link-appropriate entries. These contents may be about anything noteworthy to talk about, trending topics, fascinating images of celebrities, or anything relevant to your business. Don’t forget that it has to be captivating enough for the target audience to be engaged with what they’re reading. Once the material is live, you will have to promote and tell the whole world about it. This step is crucial; otherwise, nobody will know about it at all.
Don’t forget the FAQ section
It may sound petty, but the frequently asked questions (FAQ) section is crucial to any website. There should be a page meant for this since everyone in your target audience will surely have something to ask at some point. Take advantage of every portion on your website where you can apply the eCommerce link building strategy. Typical questions will tremendously help anybody browsing through your website. Usually, individuals don’t want to experience complexities to ask a question or two. Thus, make it convenient for them.
The user’s manual page
For those selling products that come with manuals, uploading them online is a terrific idea. Don’t forget to optimize the pages, regardless if they are in PDF form or regular pages. Keep in mind that manual pages have to be linked to the category or product pages. The manual pages develop the value as well as establishing your authority.
Reach out to your affiliates
When it comes to eCommerce link building strategy, calling out your affiliates can incredibly help your business. Ask them if they have other suppliers or partners who may be interested. Regardless of the type of organization, they surely have a website that has a sponsor section.
Typically, organizations provide credit for the donations they receive. Look into the contributions you’ve made and check if they publish donors with links. When they offer such an arrangement, ensure that you get a listing too. The web development industry generally uses Open Source software. You will earn a link in return for the donation that you make.