Marketing’s main motive is to have a deep understanding of the targets that provide products and services and to create a mechanism that sells naturally without aggressive sales activities. The strategy used for that is called a marketing strategy. When operating an e-commerce site, a marketing strategy must suit the market and customers’ requirements.
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Top 5 eCommerce delivery solutions & services companies
With the advent of technology and online information, it happens more often to find information on the most popular search engines.
For this reason, Paack has decided to lend a hand to e-commerce companies that ship to Europe and that plan to start shipping internationally. Their expert team is able to give same-day deliveries.
It was founded in San Francisco in 1969. DHL is internationally engaged in express transportation, parcel delivery, warehouse management, distribution, and other logistics services.
German-born DHL is a transport corporation that is well-known internationally. Its primary point of differentiation is a fantastic cross-border delivery service for eCommerce and online retailers. The organization takes care of everything to ensure your packages reach their intended receivers without incident or damage. Fast returns of products are possible with this company.
One of FedEx’s benefits is that it has been exclusively focused on express air packages since its inception. Thanks to this, it has the infrastructure to conduct international transactions of different sizes. The organization has two distinct electronic commerce platforms that provide favorable pricing.
Ups can provide various delivery options, from economy shipping to standard shipping to rapid international shipping, by working with several shipping service providers. You can select a shipping option that satisfies the demands of your clients and offers the most flexibility based on whether the item is urgent or not. Given that 41% of buyers rely on their online purchase selections on the delivery alternatives provided, this is a key component of e-commerce success.
GLS customer service team will handle fixing any issues that arise with the delivery of your products. They handle any type of damage or clarification claim related to packages and are in direct contact with our shipping partners, so this is an aspect that should neither worry you nor waste your time. However, they believe it is vital that your business is first for customers and that there is a central contact person to contact. To identify answers, they do not speak with clients directly; instead, they only engage with you and their shipping partners.
The Fundamentals of Marketing on EC Sites
Before looking at specific measures, let’s first look at the general concept of sales on EC sites.
Sales = attracting customers x CVR (purchase rate) x unit price per customer.
Attracting customers is the number of users who visit your site.
CVR is how many of them made purchases on the site.
And the one that shows the amount of one purchase is the customer unit price.
In addition to having functions for attracting buyers to EC sites, such as SNS cooperation, development of original customer attraction tools, and easy SEO settings, CVR improvement is also realized by supporting various payment services. There is neither a fee nor a requirement to begin; you can do so with a 15-day free trial.
Competitive site analysis
When launching or renewing a new site, we must carefully research the competing sites of the products we handle. Knowing about a rival site leads to know about the site’s customers, which helps you understand your target.
Not limited to EC, the first step in marketing begins with customer understanding.
To get a deeper understanding of the market, carefully observe how to make conductors, advertise, and show products on competing sites.
The main battlefield for attracting customers to the EC site is the WEB. Sites with “advertisements” that appear at the top of the search result screens of search engines such as Google and Yahoo!, and sites with image banners on blog sites, etc., use ad space.
In this inventory, the ones that are more likely to be of interest are displayed according to the relationship with the searched word and the user’s behavior accumulated by the search engine.
Since you can appeal to users who are likely to be interested in products and services, you can expect the effect of attracting customers and the acquisition of new customers.
Enrichment of reviews
The weakness of EC sites, when compared to physical stores, is that it is difficult to increase the reliability of new users’ products and services. If you use clothing as an example, it will be simpler to understand.
At the actual store, you can try on the products you are interested in and see if they suit you, or you can actually touch the texture with your hands to check the texture. Some people may decide to purchase after asking the clerk about how to care and recommended coordination.
However, you can’t do that on an EC site.
The user judges the quality of the product/service from the information on the screen and makes a purchase. You must press the “Add to Cart” button to increase your CVR (purchase rate).
In such a case, the existence of reviews and “customer feedback” tends to support purchases.
The voices of consumers who have used the product or service relieve the anxiety of new users purchasing.
CVR can be expected to improve by actively promoting reviews by distributing coupons and points.
Email marketing sends event notifications such as recommended products and sales, purchase promotion coupons, etc., to users who use the site by email newsletter.
Distributing the email newsletter helps improve the LTV of the customer beyond the CVR / purchase unit price (= customer unit price) generated by the user’s visit.
LTV stands for Life Time Value. It is a term that refers to the total amount of money each customer spends on the site and can be calculated based on the unit purchase price and frequency of purchase. The more customers with high LTV, the higher your site’s sales. To do this, we need to increase the number of repeaters who purchase frequently. By sending an email newsletter matching each customer’s purchasing behavior, it will be easier to encourage customers to return to the store.
Conclusion: E-commerce delivery firms support your growth through multi-channel fulfillment, whether you’re shipping goods to customers directly, making deliveries to businesses, or doing business with physical storefronts. For quick delivery, their network offers nationwide coverage.