• Latest
Technical SEO

What is a Technical SEO Audit and Why Should My Company Care?

April 22, 2022
Invest in Your Business

5 Reasons to Invest in Your Business

January 27, 2023
online marketing

The Impact of SEO and Online Marketing on Your Business

January 26, 2023
Margard Sheets

Top 10 Benefits of Lexan Margard Sheets

January 26, 2023
Executive Coaching

How to Measure The Impact of Executive Coaching

January 24, 2023
On-page SEO

8 Must Checklist When Doing An On-page SEO

January 22, 2023
Day Trading

Everything You Want to Know about Day Trading, Its Risks, and Benefits

January 19, 2023
Expats

Portugal vs Spain: Where is Best for Expats?

January 18, 2023
LoanMart

Does LoanMart Offer Title Loans Online, No Store Visit?

January 18, 2023
Boost Your Company

Brilliant Tools to Boost Your Company

January 16, 2023
Business

Expert Tips to Improve Your Capabilities as a Business Owner

January 16, 2023
Business

Fantastic Tools to Improve Your Capabilities as a Business Owner

January 16, 2023
casinos

The Best Social Media Platforms for Casinos to Market On

January 16, 2023
  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy
Friday, January 27, 2023
Business2News
  • News
  • Business
    • Small Business
    • Global Business
    • Entrepreneur
  • Finance
  • Technology
    • Digital Marketing
    • Social Media Marketing
    • Tech Brands
    • Gadgets
    • Gaming
    • Reviews
  • Health
  • Fashion
  • Traveling
  • Education & Job
  • More
    • Cars & Bikes
    • Sports
    • DIY Home
    • Entertainment
    • Food
No Result
View All Result
  • News
  • Business
    • Small Business
    • Global Business
    • Entrepreneur
  • Finance
  • Technology
    • Digital Marketing
    • Social Media Marketing
    • Tech Brands
    • Gadgets
    • Gaming
    • Reviews
  • Health
  • Fashion
  • Traveling
  • Education & Job
  • More
    • Cars & Bikes
    • Sports
    • DIY Home
    • Entertainment
    • Food
No Result
View All Result
Business2News
No Result
View All Result
Home Digital Marketing

What is a Technical SEO Audit and Why Should My Company Care?

Editor by Editor
April 22, 2022
in Digital Marketing
0
Technical SEO

A technical SEO audit thoroughly analyzes your website’s search engine optimization condition. Conduct the audit monthly, quarterly, or annually depending on the client’s needs. Essential aspects in checking a website’s SEO health are its backlinks, download speed, 301 redirect and 404 broken links, sitemap, canonical URLs, etc.

A technical SEO Audit may contain a review and evaluation of the ranking performances of chosen keywords in SEO campaigns. Having a regular check-up for your website is essential in ensuring that your links are working correctly, and all of the elements are doing their assigned task of optimizing your site for top search results.

Here are the components of a technical SEO audit that are essential for your company’s growth:

Table of Contents

  • Sitemap
  • Links
  • Duplicate Content
  • Download speed
  • The conversion rate of keywords
  • Final Words

Sitemap

Usually, the first thing checked is whether the website has its sitemap. Then, you can go to Google Search Console and see if you have submitted the sitemap and whether the pages are indexed.

You can revise your sitemap and include only active web pages that you want search engines to index and users to search online. Then, resubmit your sitemap and test whether all page links are working. However, search engines will take at least a day to cache your pages fully. And recommend it to your target market, Digital Authority Partners said.

To create a sitemap, list all your website pages in a notepad or similar application. Use a “no follow” tag if the page is very similar to one of your pages. Also, if you have an HTTP and HTTPS version of your website, indicate which one the crawlers will recommend to users.

Links

Check different links in the technical SEO audit, such as internal and external links. Internal links are those hypertexts that lead users to another site. External links are sites that mention your company and direct users to your web page.

External links are also called backlinks, and search engines place high importance on this as one of the ways to rank high in search results. In addition, backlinks provide insights to search engines on how reputable your site is.

Some strategies to improve your links are guest posting and partnering with trustworthy sites that can complement your products or services and not directly compete. You can also check your site’s redirect 303 links and broken links via the Google Search Console. Try to reduce your redirect links and resolve all of the broken links.

Duplicate Content

Search engines have their values also. For example, they penalize websites that steal other people’s works. Sometimes, it is not your intention if you have written something that resembles another person’s previous published content. 

The way to check if everything is original is to run the content in a Duplichecker application or other plagiarism software. Plagiarism is simply taking another’s article without giving proper credit. So practice mentioning the author’s name and the year the article is published.

The best way to prevent duplicate content is to write original content, use proper paraphrasing, summarize when mentioning ideas from others, and correctly credit the original author. Then, regardless of whether you are sure about having original content, run everything in the plagiarism checker.

Download speed

Users nowadays need a maximum of one second to wait patiently for the website to download its content. You can check your site’s speed in Google Search Console. You can also use other software apps for testing your site’s performance.

Fix your download speed as search engines check which websites have the fastest speed in making their sites available for use. Therefore, the quicker your web pages can be, the higher the SEO score you can have.

One of the factors affecting download speed is the size of your photos. You can compress your images so your website won’t take long until all elements have settled. Also, run tests on your website on how many seconds it has for the site to become interactive.

The conversion rate of keywords

A technical SEO audit won’t be complete unless your chosen keywords rank high in search results for your chosen keywords. This conversion is because you pay so much for an SEO service – to give you a high positioning level on the internet.

You can go to Google AdWords and check the performance of your keywords. Aside from conversion rate, you can see click-through rate reports and cost per click. Auditing for this helps determine whether your SEO campaigns are successful or need revision.

If your chosen keywords are attracting your target market, you can see your website on the first page of the search engine results page. However, suppose the report shows that your keywords have a low conversion rate. In that case, you can opt for related words that people are more familiar with and are typing in search bars.

You can use Google Trends to see alternative keywords that can yield a higher conversion rate for your site.

Final Words

Conducting a technical SEO audit for your website is a routine maintenance activity needed for you to evaluate the performance of your campaigns. An audit report will yield insights for your business, such as whether the key performance indicators are showing up and are helping you reach your sales goal.

Your company should care about having a regular technical SEO audit because you can lose money when you do not monitor your digital marketing campaigns. Though running a technical SEO audit has its own cost, the rewards outweigh the cost. After learning what works better for your brand, you can draw new insights upon reading the report and chart new heights for your company.

Contact a digital marketing expert today to get started with fine-tuning your strategies in SEO and evaluate whether your techniques are still up to date or need revision following the search engine’s new algorithm releases.

Tags: Digital MarketingWebsite SEO audit
No Result
View All Result

Most Popular

Girl with Dimples

10 Reasons Why You Should Marry a Girl with Dimples

July 2, 2020
p2p4u

Top 12 Best p2p4u Alternatives sites to Watch Online Sports for free in HD Quality

July 19, 2020
Children’s Education

Dr Lola Tillyaeva’s charitable work in Uzbekistan showcases the importance of philanthropy for children’s education and healthcare in Central Asia post-Covid

March 31, 2022
Top Cartoons of the 50s and 70s

Top Cartoons of the 50s and 70s – Famous Cartoons

August 29, 2020
scph7502

scph7502.bin Bios Files the Best Bios Files Nowadays

February 11, 2020
HDonline

Top 24 Websites Like HDonline and Its Alternatives 2023

December 31, 2022
Load More

Navigate Site

  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy

Brilliantly

SAFE!

business2news.com

Content & Links

Verified by Sur.ly

2022
No Result
View All Result
  • News
  • Business
    • Small Business
    • Global Business
    • Entrepreneur
  • Finance
  • Technology
    • Digital Marketing
    • Social Media Marketing
    • Tech Brands
    • Gadgets
    • Gaming
    • Reviews
  • Health
  • Fashion
  • Traveling
  • Education & Job
  • More
    • Cars & Bikes
    • Sports
    • DIY Home
    • Entertainment
    • Food

© 2021- Business2news.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT