Nowadays we cannot imagine our life without social media platforms.
Social media has become a key platform for marketing. There is a pattern that every social media follows. From creating informative content to post timings to the design of the content, every aspect should be planned and executed in an organized manner.
Keeping up with ongoing trends will have a greater impact. Usually, a social media manager is responsible for increasing followers, generating effective content, and so on. It will keep a brand a strong online presence in the market.
So, career opportunities in social media marketing managers are booming day by day. With the emergence of the internet, the importance of paid and organic marketing on social channels will not be changing anytime soon.
In this article, we are going to discuss the job responsibilities of a social media manager, and how to become a social media manager.
Job responsibilities of a social media manager
As a social media manager, you are responsible for day-to-day ownership of a brand’s content and engagement. You must be very aware of the new technological advancement, ongoing trends, channels, and social media tools.
You need to maintain all the network communication such as creating content and also managing engagement on various social media channels. You also have to conduct various social media marketing campaigns for boosting the sales of your company.
You need to produce weekly and monthly social media reports to evaluate insights and efficiency and also make some recommendations and implementation of various marketing strategies.
You have to make a relationship with brand ambassadors in the social media community. You also need to monitor your subordinate’s stuff and evaluate their workings. As per your evaluation guide your staff on your best practice.
How to become a social media manager
As you are in search of a social media manager job, you need to polish a few skills. These are:
Learn social media marketing:
To become successful as a social media manager you need to keep learning. You need to learn first the ins and outs of various social media platforms. That means you must develop the ability to manage both organic outreach and paid promotions on social media channels.
Paid advertising offers a huge opportunity for brands to reach out to a huge number of target audiences.
SEO is also important for a social media platform to generate a huge number of organic traffic to the website. The ability of keyword research and proper structuring of the social media content helps your company to reach a highly relevant audience.
Build your social media presence:
The best way to gather knowledge about social media managers is through your profile. Your profile also helps you to find a new audience. If you can build a strong social media presence then you can show this ability and your skills to potential clients.
Whether you are planning to work as a freelancer or join a company you need to first create your profile on various top social media channels such as Facebook, Twitter, and Instagram.
You can also implement some new tactics in your profile before applying them to your client’s profile.
Build your manager skills:
Beyond social media skills, you also need to learn about some effective managerial skills.
- Communication: As a social media manager you need to be able to communicate efficiently with your clients and your team. You need to clear all the doubts of your team very smartly. And also you need to express your opinion related to the work to your client.
- Time management: To manage a social media channel you need to be very much capable to manage time effectively. As a social media manager, you need to plan and execute social media campaigns from start to finish.
- Analytical skills: As a social media manager, you need to be able to look over data and make more informed decisions for the betterment of the company. Then, you can optimize your marketing campaigns both paid and organic.
Create business accounts on major social platforms:
As a social media manager, you need to manage multiple client accounts. All the renowned social media platforms offer business accounts that will let you keep all the accounts organized.
Business accounts are also important for the security of your clients. Because your clients are giving you access opportunity to their profiles.
You can create your client’s business accounts on popular social media platforms such as Facebook, Instagram, etc. Creating business profiles on Facebook is a straightforward process.
You need to go to business. facebook. com to create your Facebook business manager account.
Apply for social media manager jobs:
If you are more interested in working in a salaried position than working independently, then you should try for a social media manager job at a company or an agency.
There are lots of job boards where you can search for a social media manager position including:
- Google for jobs
- Zip Recruiter
You can also ask your network if any of your connections can help you to get a social media marketing job.
What career growth can Social media managers look like?
As you move forward in your career you can notice you will be positioned as a leader. Then you need to take on more responsibilities for the company. You need to be firm in your career growth. You can achieve your professional growth by progression. The higher you grow up, you can see there is still space for growth.
Here are some of the professional designations to be on the path of the progression:
- Senior social manager/ social manager director/ head of social media/ lead of social media
- Senior account manager or director
- Vice president of social media
These positions are responsible for the much broader department, and wider functions such as marketing, customer service, growth, planning for strategies, decision-making, communication, sales, and revenue.
You can also negotiate for higher pay based on your performance and going beyond expectations.
You may also want to know-
What educations and skills do you need to be a social media manager?
Ans: A social media manager typically needs to have a bachelor’s degree. It will be better if you can get additional knowledge of communication skills, analytical skills, social media strategies, etc. For this, you can take any relevant training.
How much does an apprentice social media manager get?
Ans: The salary ranges vary from person to person depending upon skills, and experience they have. But, the average annual salary of a social media manager is $50,400.
How many hours do social media managers need to work per day?
Ans: If you are joining any company as a social media manager then you need to work approximately 9 hours per day. A social media manager has to work more than 40 hours a month.
Social media marketing is going to continue to grow more and more, creating many opportunities for people to turn their social media skills into their careers. This field is growing rapidly.
But, you need to be adaptable and agile to get more room to grow within it. Having a passion for being up-to-date with ongoing trends will make you an outstanding fit for these positions.