If your business is struggling to gain traction, here’s some good news! Digital marketing is a tried-and-true method to gain brand recognition and awareness that’s only becoming more effective with time. As we’re stepping into a digital-forward world, it’s important that businesses keep up with customer habits. This means that the marketing solutions of yesterday might not always be as effective as today’s digital alternatives.
What Even Is Digital Marketing?
In short, digital marketing refers to any material that uses a multimedia approach to gain product and brand awareness. This can range from videos on your phone or tablet to email campaigns, to Social Media and Linkedin posts, to television ads. It’s any marketing that doesn’t rely on old-school methods such as billboards and snail-mail.
The biggest benefit to digital marketing is that it doesn’t rely on your customer physically being anywhere. That means you can reach a much broader audience than the older alternatives – all they need to see your material is a screen. While video content is the most common, some agencies specialize in a specific niche. These can include SEO, website design, video production, and social media management.
So I Want to Try It Out – Where Do I Start?
There’s a lot of options when it comes to digital marketing. Agencies all over the world have varied specialties in helping you tell your story, so it’s important to be familiar with some of the big names.
It’s also important to know what you want – are you a small business just trying to get your name to pop up on Google? Then SEO and video are the things for you. But for bigger projects designed to increase brand awareness or even tourism, you’re going to need to think a bit bigger.
The Big Names
Based out of Rochester, NY, CGI Communications offers a unique and personalized service.
Pioneered by CEO Bob Bartosiewicz of Florida in the early nineties, CGI Communications has helped countless businesses grow thanks to their vast knowledge and expertise in the field. They have an extremely wide range of skills and experience along with unique software that allows them to create video tours of businesses and even whole towns! So if you need help that’s beyond the scope of small-business-oriented agencies, this is the place to start.
Testimonials from numerous customers hammer home the talent, efficiency, and industry knowledge that CEO Bob Bartosiewicz Florida has instilled in his staff. CGI Communications can certainly help small businesses, but they’re more than that. They are the only agency that can claim Rochester, NY, yes the town itself, as a happy client – and it’s not the only city. There are thousands of Cities CGI has produced video tours for.
If you’re only looking for help with SEO (Search Engine Optimization), there are other agencies that specialize in this. Companies such as SharpNet Solutions and Straight North offer competitively-priced SEO services from a team of true professionals. While they’re both based in the U.S., they have helped clients all over the world. This means you can rest easy knowing your business’s name is in good hands.
What about website help and social media management?
While you can always turn to freelance sites such as UpWork to find help for this, it’s generally better to find agencies that specialize in what you need. Now, there’s a lot of names in this category, each with their own unique specialties.
But knowing what you need may not be as easy as you think. This is why agencies are so helpful – this is their only job. That means they’re able to help you pinpoint things to target to grow your business or community. Business owners are busy running their business. Being a marketing manager is not a good use of their time even if they have experience in digital marketing.
I Need Help Driving Tourism in My Town – Where Should I Go?
Now there’s a lot of names out there that can help build brand recognition – but only a handful that focus on helping municipalities. Luckily, CGI Communications CEO Bob Bartosiewicz and his team have already got that field covered. Whether you need help with showcasing your town’s attractions or the benefits of moving there, that’s what they’re known for.
CGI Communication’s ELocalLink has been used all over the country to improve the economies and public images of many towns. They’ve worked with various chambers of commerce to drive local economies in every state in the country!
And if you’re not the most camera-friendly person out there, they’ve got you covered there, too. CGI Communications will come to you, provide easy-use scripts, and help you frame your town or business in the best possible light.
Regardless of how experienced you are with marketing, there’s an agency out there for you. Digital marketing agencies are the future for one simple reason. In a time where most people have access to multiple screens, why would you waste time and money on billboards and snail mail when you can reach your audience anywhere? And if you’re not even sure where to start – don’t fret. Any digital marketing agency worth its salt will make the work on your end as minimal as possible.