When businesses are promoting their company online, there are many factors that need to be considered in order to market their business both effectively and professionally. For many types of businesses, there are a lot of factors that go into effectively building a brand on social media. A strong brand identity, being transparent with your audience, and using visual content, are just some useful things to consider.
Operators from a variety of different industries have to take a responsible tone when promoting themselves on any online platform, especially on social media. In particular, iGaming operators need to use their platforms to not only represent their business but to promote gambling in a responsible manner too. As well as publishing posts about their business, operators and affiliates in the casino and sports betting industries should also promote safe and responsible messaging and be honest and open with their target audience.
There are also many iGaming operators who utilise social media to share information about their company and also information on safer gambling. Responsible online casino operators also promote safer gambling on their website as well as their available games and services. This includes highlighting commitments to safer gambling practices and providing access to useful resources for places where players can seek help should they need to. Reality checks, time out periods and self-exclusion are just some ways that players can gamble responsibly.
Help, advice & support available on social media
Across the internet, there is a wide variety of organisations that are there to help and educate people on gambling harms and problem gambling. There are organisations that provide a range of support, contact options, useful guidance on gambling harms and recognising problem gambling, and also highlight useful gambling management tools to use.
Be Gamble Aware is an organisation whose mission is to keep people safe from harms associated with gambling activities. They help people make informed decisions about their gambling and help them better understand safer gambling and the risks that come with gambling. Their social media shares useful information about never betting more than you can afford, setting time limits, and promoting ‘tap out, take a moment’ to think through things before placing any bet. As well as social media platforms, they also have a freephone national gambling helpline and a live chat that are both available to access 24/7.
Safer Gambling Weekdedicates a week every year to promoting safer gambling online. On their Twitter and other social platforms, they highlight where players can find help and support and also provide information on useful tools and organisations. In their 2020 Safer Gambling week in November, they promoted short videos and graphics to promote responsible gambling habits such as knowing when it’s time to stop, remembering that friends and family are more important than gambling, and how it’s good practice to set limits for gambling.
GamCareis the leading provider in the UK for free advice, support, and information for those affected by gambling harms. On their Twitter and Facebook, they share a range of posts that include useful information and advice on safer gambling. In partnership with Gamban and Gamstop, they are also helping to promote ‘Talk Ban Stop’ on their social media to help vulnerable people affected by gambling start their recovery journey. GamCare also has a range of chat features on their website, from live chat to the GamCare forum that can help people speak to someone for advice and help on gambling.
Whether it’s through Facebook, Twitter, Instagram, or YouTube, there are many ways that businesses can demonstrate how their brand is taking responsible gambling seriously. Most reputable gaming sites will also have a page devoted to safer gambling that includes a variety of useful advice and information for regular and new players to access at ease. As millions of people use the internet more and more each day, utilising popular social media platforms can help iGaming businesses reach a wide audience with beneficial responsible gambling advice.
