How to Promote and Grow Your Handyman Business

Have you been working as a handyman as part of a company for a while? Maybe you’ve been thinking of taking the experience you have and setting up on your own ?

If you find that you’re getting job satisfaction out of doing DIY jobs but have itchy feet, it might be worth taking the leap and turning your skills into a business opportunity. You’d be joining the almost six million SMEs that have also set up on their own recently.

To find out where to begin and how to promote your work, read on. This guide will help you launch your business.

Develop a business plan

No matter what business you’re setting up, you’ll need a plan. Think about your key goals, such as how much you want to make in your first year and then in your first five years. Consider how many customers you want to serve and how many you’ll need to provide a service for in order to reach your financial goals.

You’ll also need to think about the hours you want to keep, the type of work you’ll specialise in, and whether you need to hire employees as your business grows.

Invest in quality tools

When you were working as an employee, it’s likely that you were using the company tools to complete jobs. However, to launch your own handyman business, you’ll need to invest in good quality tools and equipment.

Spend some time researching the items you need to be able to get the job done, from handheld and power tools to essentials such as sandpaper. Make a list of everything you need and add to it as you think of more tools that you easily had to hand before.

Make an impression

Word of mouth referrals are a great way to start your business. Doing a good job and getting testimonials will show that you’re good at what you do and that you are trustworthy.

As your reputation grows, you’re likely to receive more referrals. This will help you pick up more business and you could you’re booked in for several jobs across a few months.

Promote what you do

Think about how you’ll advertise your business. Something as simple as a logo can be effective as it makes your business instantly recognisable.

Once you have a logo, you can look at printing leaflets and think about adding signage to your car or van. Be sure to include reference to any formal DIY-related qualifications you have and if you’re a member of a reputable organisation, such as the Association of Certified Handymen Professionals, add that too as this shows you’re reputable.

Next, think about setting up a website and social media channels. This online presence will give potential customers something to refer to when they see your leaflets or van. Make sure you showcase on your website and Facebook page the work you’ve done, whether you’ve laid decking or built a hallway.  

Be practical

Right now, there are restrictions in place. Make sure you’re following the current guidelines and explain to new customers how you will go about working on their property before you begin so that they know you’re working in a way that’s Covid-safe.

Are you feeling ready to get started? What do you want to include in your business plan?