If you are looking for the best options to help you advertise in Fresno, CA you’re in the right place! Today we’re exploring your best options for location-based marketing, both online and off. Whether you’re trying to reach prospects through Facebook, Google ads, or Fresno billboards, we’ll give you the run-down on your options.
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If you have a physical location in Fresno, location-based marketing will be a good fit for you. Why? Because many of your customers are locals.
Location-based marketing works well for many business types, including:
Your business can’t thrive without a robust online presence and customer interaction. Don’t underestimate the advantages of using localized SEO on your website and Google ads for your Fresno, CA location. Seemingly minor changes will help your business get found in search results.
Google will pay attention when you link between your website and automatically-generated profiles on Yelp, Google Business, etc. You can also make your website content voice-search friendly. How cool would it be for Siri or Alexa to refer customers to you?
One of the most overlooked forms of localized marketing is Google ads. While they may not feel local, you can target them to only show up for local searches.
Choosing keywords related to your Fresno location and neighborhood will help your ads stay relevant. A clear value-based ad and call-to-action will make this a powerful addition to your marketing strategy.
Let’s face it, social media is here to stay. When you optimize your business’s social media profiles, it’s easier for your prospects to find you! This helps them engage with your brand, building stronger customer relationships. Their interactions build your social credibility among their connections. And, when your content links to your website, you increase the traffic back to your website.
There are also advantages of ads on social media. You can use geo-targeting to make your social media ads visible to Fresno locals. This increases the value of your pay-per-click ads because they’re only shown to potential customers.
Would you like your ad to show up in Fresno neighborhood mailboxes? There’s no touch more personal than an eye-catching mailing delivered directly to your door!
An attention-grabbing design with a message that compels your reader to open your mailer (rather than toss it in the trash) can be gold for your bottom line. Direct mail is one of the cheapest forms of advertising.
And there are many options for your to explore: coupons, postcards, flyers, and whole direct mail packages! If you’re testing the waters, you can add your coupon to an existing publication targeting Fresno households. Or you can create your own branded flyers or postcards. But, depending upon your offer, you might find creating a whole direct mail package with a sales letter the perfect strategy for your Fresno business.
While some may say print is dead, newspaper advertising is an option. Your challenge will be discovering whether your target demographic reads the paper. And, if so, in print or online?
There are, of course, limits to newspaper advertising. You can’t get specific on your target demographics like you can with many other methods. And your reach will be limited to the readers who happen to see the page your ad is on.
Similar to newspaper ads, TV or radio spots are limited to the people who use their stations. But, if your local station has a demographic base that fits your ideal client profile, it may be a match.
You can put up billboards, either bulletin or poster sizes, almost anywhere in Fresno. This kind of advertising gets you maximum exposure to a wide variety of local demographics. You can reach everyone who travels that stretch of road while your billboard is up!
And you have even more options, with digital billboards! When you go digital with your ads, you can update them in real time. You’ll also usually have more flexible options for rental durations.
Your options for advertising in Fresno may seem overwhelming. Don’t worry, it’s actually quite simple! Your first task is always to identify your target demographics. Then you must figure out where they are spending their time. Are they on social media a lot? Watching TV? Do they spend a lot of time stuck in traffic on major roadways?
Once you know where they are, choose a combination of marketing methods. Use billboards to increase your visibility in Fresno. And follow up with more targeted ads online or through direct mail to prompt them to act.
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