TechIndia Software was recently engaged by a leading eCommerce store to offer eCommerce SEO services. The store has embarked on a 2 year digital marketing strategy and was a seeking a reputed vendor that had expertise and hands-on experience in eCommerce SEO.
Main objectives of the project:
This score shows how visible a website is in search engines. The store was concerned whether its PageSpeed and performance were upto the mark or not as they were experiencing a very high bounce rate.
The store wanted to increase organic traffic to its website with a link-building strategy.
An audit of the eCommerce store was required to improve to evaluate its website architecture and site layout especially look into factors such as HTTPS, mobile friendliness and 404 errors that can affect website performance.
The store wanted to achieve a page speed score of more than 80 for both mobile and desktop so that they could fulfill their customer expectations of a page loading under 2 seconds.
The store was facing challenges in the URL structure, H-tags (headings and sub-headings)and content for the various landing pages. It wanted to optimize its content (at least 300 words) for the keywords that it had planned to target and publish on its landing page.
The store was looking for a social media promotional strategy to spread awareness for a variety of health care products
Solution proposed by TechIndia Software:
The SEO experts at TechIndia Software planned and implemented strategies to drive traffic to the store and help increase conversion ratio. The main features of the solution were as follows:
Result of the campaign:
The eCommerce SEO services rendered in the campaign generated very good results for the eCommerce store that can be summarised as follows:
Conclusion:
TechIndia Software did a decent job with their eCommerce SEO services on this project. Their expert team has a good understanding of SEO and is aware that there is no one single solution approach that meets all situations. There are several variables that impact the performance of a website and each one has to be addressed separately.
They are aware that there is still a lot to optimise to, and the journey towards a high-performing page can be difficult and time-consuming.
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